10 Best Social Media Scheduling Tools in 2023
Social media apps have in the current age been one of the most important tools both for influencers and businesses. Such platforms help one to easily keep in touch with customers or their fanbase, find new customers, and drive traffic for their websites. However, I bet you can agree with me that managing social networks can be a daunting task having it consume tons of time.
With constant updates and prompt responses to the customers and/or your fanbase remaining pivotal to your enterprise’s success, it is therefore essential to invest in social media scheduling tools.
Notably, social media scheduling tools offer a seamless way through which you can not only automate but also control and analyze your social media accounts. These tools can help you post similar updates on all your social media accounts, schedule future updates, and also help you find the most optimal content and time to upload on your social media handles. However, with tons of social media scheduling tools out there in the market, finding the most optimal has proven to be a tough deal.
Our team has taken that task upon ourselves to bring to you the list of the top 10 best social media scheduling tools after reviewing the catalog of tons of such tools in the market.
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Buffer
Officially known as Buffer Publish, Buffer proves to be the best social media scheduling tools thanks to its straightforward use in scheduling posts. A freemium model is available for people seeking free social media scheduling tools. However, this will restrict you to only ten social updates unlike the unlimited scheduling with their premium option. I tried out their fermium model which offers you quite some capabilities and I got convinced of the value of investing in their paid plan to exploit more features and capabilities.
Notably, Buffer supports Facebook, Instagram, Twitter, and LinkedIn for both freemium and paid plans. Paid plans subscribers can however enjoy scheduling Pinterest updates in addition to the aforementioned social media apps. By default, Buffer creates four slots each day based on the time zone you select. With more slots, you will possibly need to schedule more updates but I found this quite an easy task thanks to Buffer’s easy-to-use dashboard. Buffer also offers limited insights into a post’s performance for all paid plan subscribers helping them see the number of impressions their posts have gained. This includes the overall reach, shares, comments, and the number of clicks on links tagged along.
Key features
- Allows tailoring of each post
- Features direct and native Instagram scheduling
- Allows viewing all content on the calendar
- Allows for the creation of a preset publishing schedule for your social media apps
Pricing
- Free — Limited Features
- Pro Plan- $15/month
- Premium Plan- $65/month
- Business Plan- $99/month
Pro Tip: Save up to 20% on any paid plan with the annual billing option.
Sendible
Sendible has lived up to its dream, having the tool provide one of the best social media scheduling solutions for agencies. The tool provides a complete social media management package with tons of features that make it stand out from its competitors. Unlike some tools that are not compatible with tons of social media apps, Sendible is compatible with more than ten social media apps, networks, and blog services. Agencies might wish to take advantage of the compatibility of Sendible with Facebook Pages, Blogger, WordPress, Tumblr, and Google My Business among other platforms.
With Sendible it is easy to schedule social media posts individually through queues or in bulk. I also happened to interact with Sendible’s Smart Post feature that allows you to customize posts on each social media app with relevant emojis, captions, and hashtags. For those planning an entire campaign, Sendible allows for the creation of content and scheduling online then uploading of the content with the tool’s scheduler.
Key features
- Has an integrated dashboard
- Allows curating and sharing content with RSS Auto Posting Feature
- Offers analytics and CRM tools
- Allows tailoring of content for maximum organic reach
- Allows recycling your evergreen posts with repeating schedules
Pricing
- Creator Plan- $29/month
- Traction Plan- $89/month
- Scale Plan- $199/month
- Expansion Plan- $399/month
Pro Tip: Save up to 15% on the paid plans with the annual billing option.
SocialPilot
With tons of other things to do in your day, the last thing you wish for is a hard-to-use social media scheduling tool. This can not only be time-consuming but frustrating especially with the pain of sending money on it stabbing hard. SocialPilot has established itself as a reputable social media scheduling tool with ease-of-use as their major selling point.
As if that was not enough, I was impressed that the platform offers quite a large catalog of social media apps that you can connect to for scheduled posts including TikTok, VK, Tumblr, and Google My Business among others. Notably, all features in SocialPilot are designed to simplify the creation of social media schedules. This helps in optimizing marketing efforts for enterprises and your brand.
Key features
- Reliable customer support via email, phone, social, and chat
- Allows for the creation of customized posts
- Analysis, monitoring, and reporting tools
- Leverage social inbox for instant engagement
Pricing
- Professional Plan- $30/month
- Small Team Plan- $50/month
- Studio Plan- $100/month
- Agency Plan- $150/month
Pro Tip: Save up to 15% on the paid plans with the annual billing option.
Hootsuite
Trusted by over 16 million users globally, Hootsuite has proven to be a top-notch all-in-one scheduling, monitoring, and analytics tool. With such capabilities, Hootsuite has been instrumental to the successful online presence and marketing for enterprise-level agencies. Notably, the tool supports scheduling on most of the popular social media apps including Instagram, Facebook, Twitter, LinkedIn, YouTube, and Pinterest.
Hootsuite allows you to curate as well as schedule your social media content with guaranteed feedback about the ROI of your posts, ads, and more analytics at the comfort of this single platform. Hence, I find Hootsuite to be a perfect single solution for managing all your social networks.
Key features
- Offers social streams feature
- Allows access to account-specific analytics
- Allows collaboration with more than 150 apps all from their directory
Pricing
- Professional Plan- $49/month
- Team Plan- $129/month
- Business Plan- $599/month
- Enterprise Plan- Contact support for your custom solutions pricing
Publer
A great user interface might come in handy especially when trying to schedule social media posts for tons of social media apps. Publer offers a perfect solution for users who might want a simple or rather minimalist UI. The platform allows you to post, schedule, and analyze your content on all your social media channels.
It only takes a few minutes to connect to your social accounts and schedule content on this tool. I like Publer’s auto-scheduling feature and bulk media uploader which proves to be useful for enterprises and brands with a lot of engagement on social media networks.
Key features
- Allows recurring and recycling of posts
- Integrated with Google My Business
- Allows for auto-scheduling
- Features a bulk media uploader tool
Pricing
- Free — Limited Features
- Argentum (Silver)- $10/month
- Aurum (Gold)- $20/month
Pro Tip: Save up to 20% on the paid plans with the annual billing option.
Agorapulse
Almost similar to Hootsuite is the social media scheduling tool Agorapulse. Notably, Agorapulse is reputable for its immense scheduling functionality that suits your marketing needs. One of the things that I found unique about Agorapulse is its ability to invite your clients to approve draft posts thanks to its client review and publishing workflow system.
Agorapulse also allows you to download engaging reports about your social media handles with key metrics and analysis on engagement and growth. Its flexible publishing options give you the authority in scheduling your content at your preselected date and time.
Key features
- Allows bulk upload content in one CSV file
- Organizes your queued content by topic and time slot
- Allows viewing content on a content calendar
- Allows scheduling and queueing content from the comfort of your iOS or Android device
Pricing
- Free — Limited Features
- Pro Plan- $99/month
- Premium Plan- $199/month
- Enterprise Plan- Contact support for your custom solutions pricing
Pro Tip: Save up to 20% on the paid plans with the annual billing option.
SproutSocial
Having a collaborative social media scheduling tool that brings together social media publishing tools and intuitive workflows is quite a great deal for agencies and enterprises. SproutSocial capitalized in providing this for its customers, who now reap efficiency in planning, scheduling, and posting across different social networks on the tool.
Thanks to its easy-to-use UI that I could visualize and manage all my posts for all social media apps from one calendar. Additionally, you can take advantage of SproutSocial’s social media analytics and trend reports that might help you make informed decisions for an optimized posting.
Key features
- Includes analytics tools
- Offers top-notch monitoring and listening stream tools
- Allows integration with tools like Hubspot and Zendesk without leaving the dashboard
- Offers great collaboration capabilities for your team
Pricing
- Standard Plan- $99/month
- Professional Plan- $169/month
- Advanced Plan- $279/month
Pro Tip: Save over 10% on the paid plans with the annual billing option.
SocialBee
Having a powerful social media scheduling tool is not enough to put you on the front foot in the competition. SocialBee understands this better hence goes beyond social medial scheduling solutions offering its paid plans users a chance to interact with the competitor research feature. I find this to be quite worthwhile having SocialBee allow you to spy over your competitors to help you to make posts that resonate with your target audience.
Other than helping you replicate the success of your competitors, SocialBee also for evergreen posting to help you remain relevant. Thanks to this tool that you can recycle the evergreen content for the longest time you wish.
Key features
- Allow previewing every scheduled post before publishing
- Helps create a balanced mix of content thanks to the category-based scheduling
- Visual calendar to view all scheduled posts
- Allows booking of concierge services for aid in the social media management tasks
Pricing
- Bootstrap Plan- $19/month
- Accelerate Plan- $39/month
- Pro Plan- $79/month
Pro Tip: Get 2 months off by switching to the annual billing option on all paid plans.
Planable
Planable has established itself as a cloud-based social media collaboration and approval solution. Its services have proved to be quite great for marketing teams, media agencies, and freelancers. Notably, Planable allows its customers to create content for multiple pages for several social media apps.
Additionally, I loved interacting with Planable’s drag and drop capabilities which can be used for emojis, page tags, hashtags, and Giphy integrations to content. This tool lives up to its name thanks to its ability to schedule posts for predefined time slots.
Key features
- Allows for centralized social media content management
- Intuitive workplace-based dashboard
- Allow for direct social media posting
Pricing
- Free Plan — Limited Features
- Starter Plan- $39/month
- Premium Plan- $99/month
- Enterprise Plan- Contact support for your custom solutions pricing
Pro Tip: Save up to 16% on the paid plans with the annual billing option.
CoSchedule
CoSchedule makes the optimal choice for scheduling and organizing your marketing as an enterprise. For influencers and solopreneurs, this involves coordinating social media posts. For large enterprises, CoSchedule goes beyond that to provide tons of marketing capabilities allowing the enterprise to organize all their projects.
Therefore, I find CoSchedule to be more than a social media scheduling tool having it provide tons of other services, all at an extra fee or rather, subscription. In terms of social media scheduling, CoSchedule aids its users to manage and publish all your blog content and promotions in one place. However, you can create standalone social campaigns for whatever project you wish on CoSchedule.
Key features
- Has the Best Time Scheduling feature for smart and optimal scheduled posting
- Allows creation of predefined social sharing plan
- Offers great aid in headline analysis and planners
- Has a Kanban Project dashboard to view what a team is working on
Pricing
- Marketing Calendar- $39/month
- Marketing Suite — Contact support
Pro Tip: Save up to 20% on the paid plans with the annual billing option.
Check the complete write-up on our blog. Originally published at DigitalGondola.com.
